Privacy Policy

 

BLACK ROCK COFFEE PRIVACY POLICY

 

Last Updated: May 30, 2024

 

This Privacy Policy describes how Black Rock Coffee Bar, Inc. (“Black Rock Coffee,” “we,” or “us”) collects, uses, discloses and otherwise processes information about you, including when you access or use our website, mobile app, or any other of our online products and services (collectively, our “Services”),when you shop in our stores, or when you otherwise interact with us, such as through our customer support channels, or on social media. We may provide different or additional notices of our privacy practices for certain products, services, or activities, in which case those notices will supplement or replace the disclosures in this Privacy Policy.

 

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to the Services or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

 

CONTENTS

Collection of Information

Use of Information

Targeted Advertising and Analytics

Disclosure of Information

Your Choices

Additional Disclosures for Individuals in Certain States

Notice of Financial Incentives

Contact Us

 

COLLECTION OF INFORMATION

The information we collect about you depends on how you interact with us or use our Services. In this section, we describe the categories of information we collect and the sources of this information.

 

Information You Provide to Us

We collect information you provide directly to us. For example, we collect information directly from you when you create an account, order pickup, delivery, or a subscription, make a purchase in our coffee shops, join our loyalty program, fill out a form, communicate with us via third-party platforms, request customer support, or otherwise communicate with us online or in our coffee shops. The types of information that we collect include your name, email address, billing and shipping address, phone number, demographic information, such as month and day of birth, and any other information you choose to provide. If you make a purchase from us, we work with a third-party payment processor to process your payment information.

Information We Collect Automatically

We automatically collect certain information about your interactions with us or our Services, including:

● Activity Information: We collect information about your activity on our Services, such as items you browse on our Services or place in your virtual shopping cart.
● Transactional Information: When you purchase products or a subscription from us, we collect information about the transaction, such as product or subscription details, purchase price, and the date and location of the transaction.
● Device and Usage Information: We collect information about how you access our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, browser type, and app version. We also collect information about your activity on our Services, such as access times, pages viewed, links clicked, and the page you visited before navigating to our Services.
● CCTV, Audio, and Chat Content: We may capture CCTV footage in our coffee shops for security and loss prevention purposes. If you contact customer service, we may monitor and retain those conversations, including for training purpose.
● Location Information: If you use our mobile app, in accordance with your app and device permissions, we may collect information about the precise location of your device. You may stop the collection of precise location information at any time (see the Your Choices section below for details).
● Information Collected by Cookies and Similar Tracking Technologies: We use tracking technologies, such as cookies, pixels, web beacons, and SDKS to collect information about your interactions with the Services. These technologies help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. For more information about the cookies and other tracking technologies we use, and the choices available to you, see the Targeted Advertising and Analytics section and the Your Choices section below.

Information We Collect from Other Sources

We obtain information from other sources. For example, we may collect information from marketing and advertising partners, data analytics providers, and mailing list providers. Such information may include contact information and data about your preferences and shopping habits.

Information We Derive

We may derive information or draw inferences about you based on the information we collect. For example, we may infer your approximate location based on your IP address or infer that you are looking to purchase certain products based on your past purchases.

 

USE OF INFORMATION

We use the categories of information we collect to fulfill your orders and subscriptions and to provide, maintain, and improve our products and services. We also use the information we collect to:

● Personalize your experience with us;
● Send you technical notices, security alerts, support messages and other transactional or relationship messages and respond to your customer service inquiries;
● Communicate with you, including through text messages, emails, and push notifications, about products, services, and events offered by Black Rock Coffee and others and provide news and information that we think will interest you (see the Your Choices section below for information about how to opt out of these communications at any time);
● Target advertisements to you on third-party platforms and websites (for more information and to opt out, see the Your Choices section below);
● Monitor and analyze trends, usage, and activities in connection with our products and services;
● Develop new products and services;
● Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;
● Provide and administer loyalty programs that we offer;
● Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and help protect the rights and property of Black Rock Coffee and others; and
● Comply with our legal and financial obligations.

 

TARGETED ADVERTISING AND ANALYTICS

We engage others to deliver advertising targeted to your interests on other companies’ sites or mobile apps and to analyze and track data, determine the popularity of certain content, better understand your activity, and perform related services across the web and in mobile applications. To do so, these entities may use cookies, web beacons, SDKs, device identifiers, and other technologies to collect information about your use of our Services and your interactions with us and other websites and mobile apps, including your IP address, web browser and mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. You can opt out of cookie-based ad targeting on our website by clicking on the “Your Privacy Choices” link located in the website footer. Your opt-out choice will be linked to your browser only; therefore, you will need to renew your opt-out choice if you visit our website from a new device or browser, or if you clear your browser’s cookies. You can also learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices.

 

Mobile Application Opt-Out. To adjust your advertising preferences in iOS, visit the tracking and advertising settings within the Settings functionality of your mobile device; to adjust your advertising preferences in Android, visit the opt-out of interest-based ads settings within the Settings functionality of your mobile device. You can also use the settings within your device to opt out of or turn off push notifications.

 

Your device may also include a feature that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.

 

In addition, we may share identifiers, like email addresses and phone numbers, with some of our advertising partners. These advertising partners translate that information into a unique identifier that can then be used to show ads that are more relevant to you across the web and in mobile apps. Depending on where you reside, you may opt out of these disclosures by emailing us at privacy@br.coffee.

 

DISCLOSURES OF INFORMATION

 

We disclose personal information as described in the Targeted Advertising and Analytics section above and in the following circumstances:

● Vendors and Service Providers. We make personal information available to our vendors, service providers, contractors and consultants who perform services on our behalf, such as companies that assist us with web hosting, shipping and delivery, payment processing, subscription and loyalty program management, financing, fraud prevention, customer service, data enrichment, analytics, and marketing.
● Other Users and the Public. If you choose to post a product review or other content on public areas of our Services, others who visit our Services may see this information.
● Law Enforcement Authorities and Individuals Involved in Legal Proceedings. We disclose personal information in response to a request for information if we believe that disclosure is in accordance with, or required by, any applicable law, regulation or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
● To Protect the Rights of Black Rock Coffee and Others. We disclose personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Black Rock Coffee, our customers, the public, or others.
● Professional Advisors. We disclose personal information to our legal, financial, insurance and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
● Corporate Transactions. We disclose personal information in connection with, or during negotiations of certain corporate transactions, including the merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
● Consent or Direction. We make personal information available to third parties when we have your consent or you intentionally direct us to do so.
● Aggregated Data. We may disclose aggregated or de-identified information that cannot reasonably be used to identify you. We will not attempt to re-identify such information, except as permitted by law.

 

YOUR CHOICES

Account Information

You can access, modify, and delete certain information stored within your online account by logging into your account at any time.

Cookies and Similar Tracking Technologies

Black Rock Coffee uses cookies and similar tracking technologies to analyze visits to and use of our Services and how consumers interact with our marketing communications. You can usually adjust your browser settings to remove or reject all or some browser cookies. You can also adjust certain cookie settings here.

Communications Preferences

You may opt out of receiving promotional text messages and promotional emails from Black Rock Coffeeby following the instructions in those communications. If you opt out, we may still send you non-promotional emails, such as those about your account, online order confirmations, or our ongoing business relations.

Mobile Push Notifications

With your permission, we may send push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

Geolocation Information

When you first launch any of our mobile apps that collect precise location information, you will be asked to consent to the app’s collection of this information. If you initially consent to our collection of such location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device.

Mobile Push Notifications

With your permission, we may send push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

ADDITIONAL DISCLOSURES FOR INDIVIDUALS IN CERTAIN STATES

Numerous states, including California, Colorado, Connecticut, Montana, Oregon, Texas, Utah, and Virginia, have enacted consumer privacy laws that grant their residents certain rights and require additional disclosures (“State Privacy Laws”). If you are a resident of one of these states and to the extent Black Rock Coffee is subject to the State Privacy Laws, this section applies to you.

 

Additional Disclosures

Our Privacy Policy explains how we collect, use, and disclose information about you, as well as our targeted advertising and analytics practices. Below, we use a table to explain this same information in accordance with the State Laws. The table describes our data practices now and over the past twelve months.

Collection, Use, and Disclosure of Personal Information for Business Purposes

Category of Personal Information

Categories of Recipients

Use of Personal Information

● Identifiers (such as your contact and account information, name, billing and shipping address, and email address)

● Commercial information (such as transaction details if you make a purchase from us)

● Demographic information (such as month and day of birth)

● Internet or other electronic network activity information (such as pages and products you view and links you click on our Services)

● Location information (such as your city of residence or your precise location if you choose to enable this in our mobile app)

● Audio and visual information (such as call recordings if you contact customer service or CCTV footage captured in our stores)

● Inferences (such as products you may be interested in based on prior purchases)

● Vendors and service providers

● Our corporate affiliates

● Other users and the public (such as if you post a product review)

● Law enforcement or others involved in legal proceedings

● To protect the rights of Black Rock Coffee or others

● Professional advisors

● In connection with a corporate transaction

● With your consent or at your direction

● Fulfill your orders and subscriptions;

● Provide, maintain, and improve our products and services;

● Personalize your experience with us;

● Send you technical notices, security alerts, support messages, and other transactional or relationship messages and respond to customer service inquiries;

● Communicate with you, including through text message, emails, and push notifications, about products and services offered by Black Rock Coffee and others and provide news and information that we think will interest you;

● Monitor and analyze trends, usage, and activities in connection with our sites;

● Develop new products and services;

● Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;

● Provide and administer loyalty programs that we offer;

● Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and help protect the rights and property of Black Rock Coffeeand others; and

● Comply with our legal and financial obligations.


 Personal Information that we “Share,” “Sell,” or use for “Targeted Advertising”

Some of our advertising and analytics activities may constitute “sharing” or “selling” or use of personal information for “targeted advertising” under certain State Privacy Laws. In order to advertise our products to you and better understand, improve, and personalize our interactions with you, we share and sell the following categories of personal information to the following categories of third parties:

 

Category of Personal Information

Category of Third Parties

Identifiers (such as cookie IDs or a hashed version of your email address)

Advertising and marketing networks

Commercial information (such as purchases you make from us)

Advertising and marketing networks

Internet and electronic network activity (such as pages you view and links you click on our Services)

Advertising and marketing networks

Inferences (such as products you may be interested in based on prior purchases)

Advertising and marketing networks

 

Other Details About our Information Practices

● We collect personal information directly from you (for example, when you place an order from us), automatically when you access or use our Services, and from third-party sources, each described in more detail in the Collection of Information section above.
● We do not use or disclose information that is considered “sensitive” under State Privacy Laws for the purpose of inferring characteristics about you.
● We do not knowingly sell or share personal information about consumers under the age of 16.
● Our retention periods for personal information are based on business needs and legal requirements. We retain personal information for as long as is necessary for the processing purpose(s) for which we originally collected it and for other business purposes explained in this Privacy Policy. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired.

Your Privacy Rights

Opt Out of Sales, Sharing, and Targeted Advertising

Some of the activities described in the Targeted Advertising and Analytics section above may be considered “sales” or “sharing” of your information or use of your information for “targeted advertising” under the State Privacy Law that applies to you. You can opt out of cookie-based ad targeting by following the prompts here. You will need to renew your opt-out choice if you visit our website from a new device or browser or if you clear your cookies because your opt-out choice will be linked to your browser only. If you reside in California or Colorado, you can also opt out of web-based ad targeting by visiting our website with a legally-recognized opt-out preference signal enabled, such as the Global Privacy Control.

In addition to cookie-based ad targeting, we may disclose information about your purchases and contact information (such as email and mailing address) to advertising partners and other third parties for marketing and advertising purposes. These practices may constitute “sales” or “sharing” of your personal information or use of your information for “targeted advertising.” You can opt out of having your information disclosed to these third parties by emailing us at privacy@br.coffee.

 

Access, Deletion, Correction

Depending on your state of residence, you may have the right to request access to, or deletion or correction of, your personal information. To make such a request with respect to your personal information, please contact us at privacy@br.coffee. We will take reasonable steps to verify your request, such as by asking you to confirm details about a recent purchase from us.

Appeals

If we deny your request, you may have the right to appeal our decision by contacting us at privacy@br.coffee. If you have concerns about the result of an appeal, you may contact the attorney general in the state where you reside.

Authorized Agents

If you are submitting a rights request as an authorized agent, you are required to submit proof of your authorization to make the request, such as a valid power of attorney or signed permission from the individual who is the subject of the request. To make a request as an authorized agent, please contact us at privacy@br.coffee.

Nondiscrimination

We will not discriminate against you for exercising your privacy rights.

 

Notice of Financial Incentives

We offer various financial incentives. For example, we provide discounts to customers who join our rewards program or sign up to receive marketing text messages or marketing emails from us. When you participate in a financial incentive, we collect personal information from you, such as identifiers (like your email address or phone number), commercial information (like your purchase preferences and interests or purchase history), inferences drawn about your preferences, and other categories of personal data that relate to or are reasonably capable of being associated with you. You can opt into a financial incentive by following the sign-up or participation instructions provided, and, for any ongoing benefits, you can opt-out at any time, such as by following the withdrawal instructions in the applicable program’s terms and conditions, promotional emails, or text message or by contacting us at privacy@br.coffee. In some cases, we may provide additional terms and conditions for a financial incentive, which we will provide to you when you sign up. The value of your personal information is reasonably related to the value of the offer or discount presented to you.

 

CONTACT US

 

If you have any questions about this Privacy Policy, please contact us at privacy@br.coffee.