Effective Date: July 9, 2018

Black Rock Coffee Bar, Inc. (“Black Rock,” “we,” or “us”), knows that you (the “User” or “you”) care how information about you is used and shared. This Privacy Policy explains the privacy practices for our website (collectively, the “Website” located at https://br.coffee/), what information of yours will be collected by us when you use the Website, how the information will be used, and how you can control the collection of information. We will not use or share your information with anyone except as described in this Privacy Policy. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources.

Information We Collect

User-Provided Information: When you submit a question to us through our Website form, we require you to provide us with personal contact information, such as your name and email address. When you choose to subscribe to our newsletter, your email address is provided to us. When you make a purchase through the Website, we may collect contact and shipping information, as well as your credit card information, bank account information, shipping address and other data. On occasion, we may ask for additional information to enable us to provide you with access to and use of information, materials and services. In the case of newsletters or mailing lists, you will be able to “unsubscribe” to these mailings at any time.

Cookies Information: When you visit the Website, we may send one or more cookies - a small text file containing a string of alphanumeric characters - to your computer that uniquely identifies your browser and lets us help you log in faster and enhance your navigation through the Website. A cookie may also convey anonymous information about how you use the Website to us. A cookie does not collect personal information about you. We use both session cookies and persistent cookies. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the Website. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Website may not function properly if the ability to accept cookies is disabled.

Log File Information: Log file information is automatically reported by your browser each time you access a web page. When you view our Website, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information.

Clear Gifs Information: When you access the Website, we may employ clear gifs (also known as web beacons) which are used to track the online usage patterns of our users anonymously. No personally identifiable information is collected using these clear gifs. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened by recipients. The information is used to enable more accurate reporting, improve the effectiveness of our marketing, and make the Website better for our users.

How We Use Your Information

We use the information you submit to operate, maintain, and provide the features and functionality of the Website, respond to questions or requests you have submitted to us, or alert you to special events, store openings, or products and services.

By providing us your email address, you consent to our using the email address to communicate with you regarding your purchase or other use of the Website, and to send you service-related notices, including any notices required by law, in lieu of communication by postal mail. We may also use your email address to send you other messages, such as newsletters, updates, or special offers. If you do not want to receive such messages, you may unsubscribe by following the link provided in the email communication. Unsubscribing may prevent you from receiving messages regarding openings, new products, or offers. You may not unsubscribe from service-related emails. If you correspond with us by email, we may retain the content of your email messages and our responses.

We may use certain information about you and/or certain of your data without identifying you as an individual to third parties. We do this for purposes such as analyzing how the Website is used, diagnosing service or technical problems, maintaining security, and personalizing content. We may work with analytics companies such as Localytics and Google Analytics to help us understand how the Website is being used, such as the frequency and duration of usage, how Users found our Website, and other non-personally identifiable information so we can deliver a better experience and improve the Website. You may review how Google uses data collected through this Website by reading the relevant section of their privacy policy here.

We use cookies, clear gifs, and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Website; (b) provide custom, personalized content and information; (c) monitor the effectiveness of the Website; (d) monitor aggregate metrics such as total number of visitors and traffic; (e) diagnose or fix technology problems reported by our users or engineers that are associated with certain IP addresses, (f) tracking your entries, submissions, and status in promotions and contests; and (g) help you efficiently access information.

How We Respond to Do Not Track Signals

Some users may have chosen to change their browse settings to send a Do Not Track signal communicating a preference to opt-out from online browsing tracking. The Website does not currently respond to Do Not Track signals.

How We Share Your Information

Personally Identifiable Information: We may share your personally identifiable information with third parties for the purpose of providing services to you, such as credit card processing, shipping, or data management services. We do not share your personally identifiable information with third-party companies for their direct marketing use.

Except as otherwise described in this Privacy Policy, we will not disclose personal information to any third party unless required to do so by law or subpoena or if we believe that such action is necessary to (a) conform to the law, comply with legal process served on us or our affiliates, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) to take precautions against liability, to investigate and defend ourselves against any third-party claims or allegations, to assist government enforcement agencies, or to protect the security or integrity of our Website; and (c) to exercise or protect the rights, property, or personal safety of Black Rock, our customers or others.

As we develop our business, we may buy or sell assets or business offerings. User email and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer such information in the course of corporate divestitures, mergers, or dissolution.

We may store personal information in locations outside our direct control (for instance, on servers or databases co-located with hosting providers).

Non-Personally Identifiable Information: We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain services.

How We Protect Your Information

We use commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission of information, we make commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

In the event that personal information is compromised as a result of a breach of security, we will notify those persons whose personal information has been compromised in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by applicable law.

Your Choices About Your Information

You may, of course, decline to submit personally identifiable information through the Website, in which case we may not be able to provide certain services to you.

Children’s Privacy

Black Rock does not knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, please do not send any information about yourself to us, including your name, address, telephone number, or email address. No one under age 13 is allowed to provide any personal information to or on the Website. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at hello@br.coffee.

Links to Other Web Sites

We are not responsible for the practices employed by websites linked to or from our Website, nor the information or content contained therein. Please remember that when you use a link to go from our Website to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our Website, is subject to that website’s own rules and policies. Please read over those rules and policies before proceeding.

Transparency in Coverage

The Department of Labor, Health & Human Services, and Treasury have issued rules on Transparency in Coverage (Tic) of health plans. These rules require all non-grandfathered group health plans to disclose information on pricing and cost-sharing under their plans via machine-readable files (MRFs) our public website.


Notification Procedures

It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to you via email notice, written or hard copy notice, or through conspicuous posting of such notice on our website, as determined by us in our sole discretion. We reserve the right to determine the form and means of providing notifications to you, provided that you may opt out of certain means of notification as described in this Privacy Policy.

Special Note to International Users

Black Rock is based in the United States and the Website is intended for and directed to customers in the United States. Black Rock does not direct selling efforts to the European Union and takes steps to prevent the collection of information from those in the European Union. If you are accessing the Website from any region with laws or regulations governing personal data collection, use and disclosure that differ from the laws of the United States, please be advised that the laws of the United States shall apply and, through your continued use of the Website, you are transferring your personal information to the United States and you consent to the application of US law, and to the transfer of such data.

Loyalty Registration (CA/AZ Stores only)

“Subscribers can opt-in for SMS messages from Black Rock Coffee Bar as a part of the loyalty registration process at ( https://br.coffee/pages/our-rewards-program). By doing so, you agree to receive automated promotional and personalized marketing text messages from Black Rock Coffee Bar to the mobile phone number you provided when signing up. Messages may pertain to promotional programs, new menu items, etc. Messages for this program will be sent from (480) 588-4704 and begin with Black Rock Coffee Bar. Consent to receive automated marketing messages is not a condition of any purchase. Message frequency varies. Message and Data rates may apply.

To opt-out of the text messaging program, text the keyword STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to our (480) 588-4704 to cancel. After texting STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to our (480) 588-4704 you will receive one additional message confirming that your request has been processed. For more information, text the keyword HELP to our (480) 588-4704 for customer care information. You can also contact us at hello@br.coffee, (623) 663-1174 or https://br.coffee/ for additional assistance.”

Changes to Our Privacy Policy

If we change our privacy policies and procedures, we will post those changes on the Website to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on the Website. Your use of the Website, and your continued use after we post a revised Privacy Policy, signifies your acceptance of the Privacy Policy and any revisions. It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes. If you have any questions about this Privacy Policy, the practices of this Website, or your dealings with this website, please contact us at hello@br.coffee, or send mail to:

Black Rock Coffee Bar

9170 E Bahia Dr. Suite 101
Scottsdale, AZ 85260